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Sally updates: Storm slamming Gulf Coast with life-threatening flooding As far as the economy goes, we might want to start spelling pandemic with a K The Brand Behind Your Favorite Vitamin C Serum Just Landed Its First Celeb Partner

If vitamin C isn't a part of your daily routine, are you even doing skincare right?

© Provided by Instyle Courtesy

Well, depends who you ask.

Dermatologists and beauty editors alike all rave about the ingredient's benefits, which include diminishing the look of fine lines and wrinkles along with reducing hyperpigmentation. The only catch? If not properly formulated, it can oxidize over time, making it less effective.

© Courtesy It became a cult-favorite overnight.

But cosmetic chemist and beauty industry OG Ron Robinson successfully created a proprietary encapsulation method for vitamin C, which maintains its efficacy, then launched BeautyStat in 2019 — officially making this issue a thing of the past.

RELATED: Why BeautyStat's Vitamin C Serum Became an Instant Cult-Classic Skincare Product

In only one year, the brand has created some of the most sought-after vitamin C products on the market, all of which quickly became instant cult-favorites.

Now, BeautyStat is ready to take things to the next level.

On Sept. 14, the line announced via Instagram that it had secured its first celebrity partner: Christina Milian.

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A post shared by BeautyStat Cosmetics (@beautystat) on Sep 14, 2020 at 5:34pm PDT

"What I love about it, it glides right on," the singer said of the brand's Universal C Skin Refiner, adding that she's also a fan of the formula's silk-like texture.

VIDEO: 12 Black-Owned Indie Beauty Brands to Keep on Your Radar

If BeautyStat products aren't already a mainstay in your routine, there's truly never been a better time to give them a go — even if you're focused on saving right now.

To kick off their partnership, Milian and BeautyStat are giving consumers 50% off, plus free shipping, on all products through the end of September. Just use the code "Christina50" at check out.

I dare you not to become obsessed.

News Source: msn.com

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Walmarts new fashion brand shows its upping the ante as a fashion seller

The 3 Best-Rated Retirement Plan Providers in 2020 Photos: History of the All-American Chevrolet Corvette Walmarts new fashion brand shows its upping the ante as a fashion seller

Walmart is known for its massive superstores that sell everything from groceries to electronics. Now, it's trying to boost its reputation in fashion.

© Courtesy Walmart Walmart launched a new private label brand called Free Assembly.

The company is launching a new in-house clothing brand called Free Assembly. The 55 piece collection ranges from $9 to $45 and will sell online and in 250 Walmart stores.

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In a blog post, the company said that it aimed to offer "high-quality pieces" at lower prices. Examples include a $45 structured blazer and a $40 fishtail parka. Some of the items are made from organic cotton.

Walmart's primary business is groceries, which account for more than half of its sales. But groceries are a notoriously low-margin business. So Walmart in recent years has been building out its clothing and home goods' offerings.

In 2018, it debuted four new private-label lines: Time and Tru for women, plus-sized Terra & Sky, Wonder Nation for kids, and George for men.

Clothing makes up less than a tenth of Walmart's sales, compared to around 20% at Target, according to filings. But clothing carries higher profit margins than groceries. And selling private label brands is more profitable for Walmart than name brands.

So Walmart hopes that when customers come into stores to buy groceries, they'll also pick up new shoes or jeans.

"When you drive the traffic with [groceries] and you can get customers then to buy home and apparel...that helps a lot with the margin," Walmart financial chief Brett Biggs said at an investor conference this spring.

Rivals have also had success with their own private-label clothing brands, including Target, Amazon and even Costco.

More recently, Walmart made its first foray into the clothing resale market through a collaboration with ThredUp that would add fashion brands not sold at Walmart such as Coach, Nike, Calvin Klein and Michael Kors.

—CNN Business' Nathaniel Meyersohn contributed to this article.

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