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New York (CNN Business)AT&T is considering offering wireless phone plans partially paid for by advertising, CEO John Stankey said Tuesday.

"I believe there's a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill," Stankey told Reuters.
AT&T confirmed those comments to CNN Business. (The phone carrier owns CNN's parent company, WarnerMedia.)The new plan could come as early as "in a year or two," he told Reuters.
    While advertising-supported phones haven't taken off in the past, despite efforts from Virgin Mobile and Sprint, AT&T (T) said it has the advantage of better ad targeting. Ads will be tailored to customers identified across multiple devices, a strategy that could also help the company sell ads for more money, Stankey said.Stankey told Reuters the company would also benefit from running an ad-supported version of the HBO Max streaming service next year. Read More
      AT&T's advertising business called Xandr works with data outside of the company to tailor ads, but over the long term it could face legal scrutiny and privacy concerns over using that data. Stankey told Reuters, "I don't know if we can count on it in perpetuity."

      News Source: CNN

      Tags: told reuters

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      Legendary journalist Sir Harold Evans dies at 92

      Hong Kong (CNN Business)Sir Harold Evans, the legendary British-American newspaper editor and publisher, has died at the age of 92, his employer Reuters confirmed Thursday.

      Reuters reported that Evans' wife, the magazine editor Tina Brown, said he died of congestive heart failure in New York. CNN Business has not spoken with Brown. Evans rose to prominence as the editor of the British newspaper The Sunday Times, which he oversaw from 1967 to 1981. He led a team of investigative journalists that exposed huge political scandals and other abuses. He left the paper to lead the Times of London after it was purchased by Rupert Murdoch, but was ousted after only a year because of disagreements over editorial independence.
        Since joining Reuters as an editor at large in 2011, Evans had led a series of conversations with world leaders including former British Prime Minister Tony Blair and former US Vice President Al Gore. "He set the world's gold standard for journalism in the public interest, exposing deadly corporate secrets and the spy scandal of the century," Reuters said in a statement after his death, referring to a story published by The Sunday Times in 1967 about Kim Philby, the famous British traitor who acted as a double agent for the Soviet Union during the Cold War. Read MoreOne particularly notable investigation published at the Times under his watch uncovered the plight of British children who suffered birth defects because their mothers took thalidomide, a morning sickness drug.Asked years later by CNN about the most rewarding time in his career, Evans pointed to that investigation and subsequent campaign, which eventually led the British government to offer settlements to victims. "If you don't have newspapers ... prepared to do that, you will get just an increase in injustice," Evans told CNN in 2009.
          At the time, Evans suggested that a "golden age of journalism" could still be ahead for the industry because of how easily the internet enabled effective journalistic research."I carry a health warning," Evans added. "Beware, this man is an eternal optimist."

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