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The new flagship Krispy Kreme store in Times Square has unveiled its brand new and largest “Hot Sign” on Wednesday.

The sign, which stands about above the entrance at a towering 15 feet and weighs about 8,000, lets all of New York know that fresh, hot doughnuts are ready to be purchased.

In addition to a prime spot in Times Square, the new Krispy Kreme store also boasts a 4,500 square-foot store, as well as a glazing waterfall that allows customers to watch the creation of the iconic doughnuts.

The store also features stadium-style seating which allows customers to eat their doughnuts and browse the New York and Times Square themed merchandise.

The store also features a limited edition “Big Apple” doughnut.

Originally supposed to open earlier this year, the flagship store encountered many setbacks as the coronavirus pandemic postponed any chance of opening while the city was shut down.

To help open the store, members of the longest-running American musical “Chicago” at the neighboring Ambassador theater pressed the button to turn on the light.

“Today, icons turned on Times Square’s newest light – the iconic Krispy Kreme Hot Light – and we are ecstatic to provide New York City residents and visitors, not just the world’s most awesome doughnuts but a joy-filled doughnut experience that they will never forget,” said Krispy Kreme CEO Michael Tattersfield.

Tattersfield has assured customers that the store will follow proper CDC guidelines and customers will be able to book trips on the Krispy Kreme website.

Filed under krispy kreme ,  new york city ,  times square ,  9/17/20

News Source: New York Post

Tags: new york city krispy kreme new york city times square times square krispy kreme

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New Years Eve ball drop in Times Square will be virtual this year

The famed New Year’s Eve ball drop in Times Square is going virtual for 2021.

In yet another blow to the Big Apple tradition, organizers behind the event announced Wednesday the annual ball drop will be a “virtually enhanced celebration” amid the coronavirus pandemic.

“One thing that will never change is the ticking of time and the arrival of a New Year at midnight on Dec. 31,” Tim Tompkins, the president of the Times Square Alliance, announced Wednesday, according to CBS.

“But this year there will be significantly new and enhanced virtual, visual and digital offerings to complement whatever limited live entertainment or experiences — still in development — will take place in Times Square.”

Filed under Coronavirus in NY ,  new years eve ,  times square ,  9/23/20

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