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TikTok :

All social networks offer similar services, and in that TikTok, the fashion app has known how to differentiate itself. But like all of them, it has competitors. A few weeks ago Instagram created its own TikTok rival with Instagram Reels, now it is Google’s turn to do the same with YouTube Shorts.

What is YouTube Short?

YouTube ShortsShorts YouTube

Shorts is a platform for creating videos of 15 seconds or less. For the creation of this application, the YouTube team wanted to focus on three main areas:

Content creation: Creation is at the center of the short video, and they want to make creating the shorts easy and fun. They are starting to test some new tools for creators and artists with the first beta. A multi-segment camera to chain multiple video clips. Choice of record with music of a great library of songs that will continue to grow,Speed ​​controls that give you the flexibility to be creative in your performance, AND a timer and countdown for easy, hands-free recording.
Discovery: Every month 2 billion viewers go to YouTube to laugh, learn and connect. The creators have built entire businesses on YouTube, and they want to allow the next generation of mobile creators to also grow a community on YouTube with Shorts.
Display: You may have recently seen a row on the YouTube homepage especially for short videos, and starting today they are also introducing a new viewing experience that allows you to easily vertically switch from one video to another, as well as discover others. similar short videos. They are also going to make it even easier to start watching Shorts.

They don’t want to compete “you to you” with TikTok

In Youtube They are aware that the value of a content service is not based solely on having the technology, but on having the support of the most relevant content creators so that people want to use it. This is why they don’t want to try to convince all content creators of TikTok to create on YouTube. But not having this full set of features is not something they can’t afford either.

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Brooklyn photographer documented quarantined New Yorkers finding escapes on their rooftops

BROOKLYN, New York (WABC) -- When New York City emerged as the U.S. epicenter of the coronavirus pandemic in March, Brooklyn-based photographer Josh Katz began documenting how quarantined New Yorkers found escapes on their rooftops.

Over three months, Katz spent hundreds of hours documenting the moments of community and chaos that unfolded in the blocks around his Bushwick rooftop, including flirting through poster boards, socially distanced rock concerts, head-spinning b-boys, and makeshift drag show runways.

"My roommate got sick before it was in NYC, people were still going out, I was quarantining early. The first weekend when quarantine started, I noticed roofs were going to be more lively than ever," said Katz. "It was freezing cold, but people were trying to experience normalcy on their roofs during quarantine."

The 'New York in Quarantine' series captures the hope, beauty, and eccentricity of quarantined New Yorkers adapting their art, relationships, and lives to play out stories above the city's empty streets.

"I was photographing everything and anything. Whether it was my rooftop or four rooftops over, I started to capture every person or anything I saw," said Katz.

Katz would go out at 4 pm and stay out on his roof until it was dark - every night - walking back and forth on his rowhouse roof.

Knowing that this was going to be the new 'social life' for at least a while, Katz decided he was going to be that community person and get to know all his neighbors.

"I watched fire escapes transition into extra looms - used as drag show runways, art studios, reading nooks, dining areas, and extra storage - people were making their spaces work," said Katz.

Midway through the project, there was another photographer was taking photos of people without their permission and people were upset by this. Katz decided he needed to be far more transparent about his project and created a 'code of ethics' and laid out the rules for how he would go about photographing.

"If anyone has an issue, I will always pursue consent. I wanted to make sure there was a code of ethics. I still wanted to shoot candid photos, but after I get that candid moment, I will contact those people, offer to send them that image, and get their permission. Almost everyone I've gotten their permission," said Katz.

Related: Learn professional photography from this popular Brooklyn YouTuber Josh Katz

Katz described one of his favorite moments that he witnessed was a small, socially distant dance party. A couple of people were frolicking on the tabletops to Sinatra's 'New York, New York' to head-spinning b-boys and choreographed waltzing.

"This is how New York perseveres and I want to get that story out there as much as possible," said Katz.

The series is now debuting as an 88-page, 9x12" photo book, designed by Eddy Ymeri, which includes more than 70 images and several accompanying essays chronicling Katz's process and highlights from the pandemic's fledgling roof culture.

Katz is a photographer, photography teacher, and sponsored skateboarder living in Brooklyn, New York. He creates digital photography courses, leads workshops, and makes videos for Canon, teaches Lightroom for Adobe, and creates YouTube videos about photography.

You may recognize Katz from a Social Superstar's episode we featured him in a few years ago - discussing how he went from posting skateboard videos on YouTube at 9 years old to crushing the YouTube game with photography tutorials.

He has large audiences on YouTube and Instagram, which he'll be leveraging to promote the photo book.

To learn more about Josh Katz, watch his back story here:
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Josh Katz started posting skateboard videos on YouTube at 9 years old, now he's crushing the YouTube game with photography tutorials.

On September 30th, Katz is launching a 30-day Kickstarter campaign to raise $10,000 to fund the book's first print run. For a $25 contribution, backers can preorder 'New York in Quarantine'.

The photo book will be printed and bound in the U.S., allowing Kickstarter pre-orders to be fulfilled in early 2021.

Also, 100% of the book's profits will be donated to Doctors Without Borders to support their work, which includes fighting COVID-19 in the places that need them most.

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