Sep 17, 2020
OkCupid to launch 'VILF' campaign to encourage voting
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OkCupid is encouraging its users to vote, and it’s doing so with a provocative saying.
The online dating platform is launching a VILF badge, which is a play on popular suggestive terms like MILF or DILF. However, in this case, OkCupid users can tack VILF badges onto their profiles to let all their potential dates know that they are voters and have a risqué sense of humor.
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OkCupid is rolling out a VILF dating badge and merchandise. (OkCupid)
Users will be able to access the badge starting Thursday.
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“Practicing your right to vote is the biggest turn-on to OkCupid singles today, which is why we launched our Voter 2020 badge this month,” said Melissa Hobley, OkCupid’s chief marketing officer. “Now, we’re using VILF to bring it to life and encourage singles across the nation to register and vote this November, because there’s nothing sexier than exercising your rights to vote.”
Earlier this month, OkCupid launched a less bawdy Voter 2020 badge, which the company says 125,000 people have added to their dating profiles so far.
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“Now more than ever, daters want to connect with people who share their values. Over the past few years, people on OkCupid have become more vocal about today’s leading issues — from climate change to voting rights,” said Ariel Charytan, CEO of OkCupid, regarding the company’s release of its Vote 2020 badge.
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OkCupid's dating badges appear under a user's name. (OkCupid)
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Over the summer, OkCupid launched a Black Lives Matter badge. (OkCupid)
Competing dating apps have also launched initiatives that encourage voting.
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The female-focused dating app Bumble recently introduced an “I am a voter” badge to motivate any unregistered Gen Z users to put in their registration before statewide deadlines.
Tinder, which is owned by the Match Group just like OkCupid, brought back its “Swipe the Vote” campaign last month. Users just have to swipe right on the promo page when they’re in the app and will be directed to complete their voter registration.Cortney Moore is a Digital Associate Writer/Producer for Fox Business. Follow her on Twitter at @CortneyMoore716.
News Source: FOX News
Former Homeland Security Secretary Johnson: Disconcerting to see Trump, Meadows cast doubt on election security
Former Homeland Security Secretary Jeh Johnson, who served in the Obama administration, said Sunday it is “disconcerting” to hear President TrumpDonald John TrumpBiden says voters should choose who nominates Supreme Court justice Trump, Biden will not shake hands at first debate due to COVID-19 Pelosi: Trump Supreme Court pick 'threatens' Affordable Care Act MORE and his chief of staff Mark MeadowsMark Randall MeadowsSunday shows preview: Lawmakers prepare for SCOTUS confirmation hearings before election White House chief of staff knocks FBI director over testimony on election fraud Anxious Democrats amp up pressure for vote on COVID-19 aid MORE cast doubt on the integrity of the election.
Trump has spent months claiming that mail-in voting leads to widespread voter fraud, though there is no evidence to suggest expanded mail-in ballots during the coronavirus pandemic would lead to an increase in fraud.
Meadows has questioned FBI Director Christopher Wray after he testified before Congress that he has not seen evidence of widespread voter fraud in a major election.
“It’s disconcerting to see the president and his chief of staff cast doubt on the integrity of our democracy,” Johnson said on CBS’s “Face the Nation.” “In fact, mail-in voting is almost as old as the nation. There are states now where the predominant way to vote is by mail.”
“We managed to have a peaceful election in 1944 during WWII. We managed to have a relatively calm, peaceful election in1864 when the nation was literally at war with itself,” Johnson continued. “So my concern is the president himself seems to be the one casting doubt on mail-in votes in particular.”
“It’s disconcerting to see the president and his chief on staff cast doubt on the integrity of our democracy,” Former @DHSgov Secretary Jeh Johnson tells @margbrennan.
Documented cases of fraud with #MailInBallots ballots are small fraction of around 1 percent, he says. pic.twitter.com/6uNYsFoX29
He added that the documented cases of fraud around mail-in voting is a “small fraction.”
Meadows, in an earlier “Face the Nation” interview on Sunday, questioned the integrity of mail-in voting as he doubled down on criticism of Wray.
“To suggest that there is a process that is full of integrity is trying to make a verdict before you've actually heard the case. That's my problem with Director Wray. They need to investigate it and make sure that the voting populace, make sure their vote counts and no one else’s does,” Meadows said.
The director told the Senate Homeland Security and Governmental Committee this week, that “We have not seen, historically, any kind of coordinated national voter fraud effort in a major election, whether it’s by mail or otherwise.”Tags christopher wray Mark Meadows Donald Trump Sunday talk shows Election Security mail-in voting mail ballots Electoral fraud