Jan 13, 2021
During coronavirus pandemic, Chick-fil-A boasts strongest brand intimacy among fast-food competition: study
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The people have spoken – and they trust Chick-fil-A.
The chicken-centric chain seized the top spot on a new ranking of most-trusted fast food brands during the coronavirus pandemic, flying past the competition to be most strongly associated with fulfillment and indulgence.
According to MBLM's latest Brand Intimacy COVID Study, Chick-fil-A had the strongest "brand intimacy" – i.e., greatest emotional connection with consumers – across the fast-food industry in 2020. In ranked order, the chain was trailed by McDonald’s, Starbucks, KFC, Dunkin', Dominos, Pizza Hut, Subway, Taco Bell and Wendy's.
Chick-fil-A seized the top spot on a new ranking of most-trusted fast food brands during the coronavirus pandemic, according to a new study. (Michael Nagle/Bloomberg via Getty Images)
Chick-fil-A held the crown for another year running, as the restaurant was also #1 on the Brand Intimacy report for the fast-food set in 2019.
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With fast-food consumption reportedly up 37% since the pandemic began, Chick-fil-A’s popular reputation positioned it to win, as the chain yields "significantly stronger associations" with fulfillment and indulgence than the rest of the pack.
"Despite daily consumption increases, the fast food industry has been severely affected by stay-at-home orders and initial closings. However, consumers have been more emotionally connected to fast food brands during the pandemic," said Mario Natarelli, managing partner, MBLM, in a news release issued Tuesday. "As we return to 'normal' life, fast food brands should find a way to reference what we have all been through together and how they have reliably comforted us through this crisis."
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In other notable findings, MBLM said that that fast food performs better with men than women, and with younger consumers than older consumers.
Moving forward, the study speculated that enhanced technological updates to the fast-food dining experience will remain on the menu long after the pandemic is past us. Since March, customers have relied on mobile ordering, touchless pickup and delivery to sate their cravings – and MLBM suggested that the more streamlined brands make their digital ordering experience, the better.Janine Puhak is an editor for Fox News Lifestyle.
News Source: FOX News
Teen Mom Chelsea Houska dresses newborn baby Walker June in Aubree Says brand hat as baby is born on ‘launch day’
TEEN Mom 2 star Chelsea Houska dressed her newborn daughter Walker June in her Aubree Says brand hat as she says the the baby was born on "launch day."
Chelsea and husband Cole DeBoer welcomed the latest edition to their family on Monday night.
???? Follow all our latest news & stories on Teen Mom.10Chelsea shared an adorable snap of her newborn daughter in an Aubree Says brand hatCredit: @chelseahouska/Instagram 10She said Walker June was born on 'launch day'Credit: Instagram
The 29-year-old shared the sweet snap of Walker in an Instagram post for the brand on Tuesday.
Alongside an adorable snap of the newborn wearing a yellow hat that said "Aubree Says," the caption read: " Someone special decided to surprise us on launch day! Welcome to the world, baby Walker June ❤️❤️❤️"
The Teen Mom 2 star announced that she gave birth to her daughter earlier on Tuesday.
She told her fans: "Walker June. 6lbs 1oz. She decided she wanted to share a birthday with her big brother, Watson and surprised us by coming last night."
Chelsea and Cole, 32, share Watson, 3, and Layne, 2.10The reality star is married to Cole DeBoerCredit: Instagram 10Chelsea now has four childrenCredit: Instagram 10She shares Aubree with ex Adam LindCredit: Instagram
The MTV star also shares her daughter, Aubree, 11, with her ex-boyfriend, Adam Lind.
Chelsea recently launched the new home line, which was slammed by fans as "cringeworthy" and "overpriced" as she sells "sweatpants" sign for $46.
Fans made it clear that they're not impressed with Aubree Says as they took to Reddit to complain about the line.
One Teen Mom 2 fan wrote: "Omigod this is so bad. I can't believe people will buy these Marshall's items at 3x the price."
A second one shared: "The stuff is very overpriced and basic."10Chelsea recently launched the Aubree Says brandCredit: AubreeSays.com 10Fans slammed the line as 'overpriced and basic' 10Others called the brand 'so bad'
Teen Mom OG - Season 9
Season 9 was filmed as the outbreak of coronavirus hit America.
Who's in the cast this season?
- Amber Portwood
- Catelynn Lowell
- Cheyenne Floyd
- Maci Bookout McKinney
- Mackenzie McKee
Who are their boyfriends, husbands and baby daddies?
- Amber Portwood's boyfriend Dimitri Garcia
- Catelynn Lowell's husband Tyler Baltierra
- Cheyenne Floyd's ex-boyfriend Cory Wharton
- Maci Bookout's husband Taylor McKinney
- Mackenzie McKee's husband Josh McKee
Teen Mom OG 's season nine aired on January 26th 2021 on MTV.
And a third commented: "Hahah oh man. It is so much worse than I even expected. Overpriced and literally not a single thing I would ever want to buy."
Earlier this month, the TV personality admitted she "cries" over her changing body.
While answering pregnancy-related questions from fans during a Q&A session on Instagram, one fan asked how she "embraced the changes your body goes through during pregnancy."
Chelsea responded: "Let's touch on this. I'm gonna be honest, it can be HARD.
"It's new, it doesn't feel like yourself sometimes and it's not what you're used to seeing OR feeling (ow my back and vag)."10Chelsea kept fans updated during her most recent pregnancyCredit: Instagram Most read in Entertainment'NOT HEALTHY'Teen Mom Amber claims Belgian boyfriend Dimitri is ‘possessive’ & ‘jealous’FAMILY OF SIX?Teen Mom Maci & Taylor 'plan to adopt' as fourth baby is 'on our minds'STILL STUCK ON KOURTScott Disick 'jealous' of Kourtney's new romance with Travis Barker'SHE FORGOT'Teen Mom Amber Portwood says she DID contact Catelynn Lowell after miscarriageExclusiveNO, QUEEN! Bachelor 'Queen' Victoria Larson's family 'embarrassed' by her 'cruel' behaviorTRAGIC LOSSActor Bruce Kirby dead at 95 as his son confirms star 'passed away peacefully'
After admitting there are uncomfortable aspects of pregnancy, Chelsea revealed that she was trying to embrace the changes.
The MTV star wrote: "Whenever I'm feeling during pregnancy I *TRY* to stop to take a minute to remember to be grateful to my body for creating LIFE. 4 times for me.
"That's an incredible thing!"
She concluded: "But I 1000% have my moments of crying or looking at myself being like WOAH THESE BOOBS.
"Or holy s**t this belly is huge."10She said embracing her body during pregnancy was 'hard'Credit: @chelseahouska/Instagram